Deloitte Global report finds the Top 10 luxury goods companies contributed more than half of total luxury sales of Top 100 companies

The world’s Top 100 luxury goods companies generated aggregated revenues of US$281 billion in fiscal year 2019, representing composite growth of 8.5%, according to the 2020 edition of Global Powers of Luxury Goods, a new report from Deloitte Global.

 “The pandemic is proving to be an accelerator for brands to adopt new paradigms of value creation,” says Patrizia Arienti, Deloitte EMEA Fashion & Luxury Leader. “Now more than ever, luxury goods companies are leveraging digital technologies to augment the existing retail experience for their customers.”

Luxury goods companies have been investing significantly in “green” technologies and other measures such as carbon offsetting to fight against climate change. While this is not limited to innovations in the supply chain, embracing new values and perspectives in response to the evolving needs of consumers and the environment can act as a game changer.

Tianbing Zhang, Deloitte APAC Consumer Product and Retail Sector Leader, says, "While the pandemic has disrupted global travel, Chinese shoppers' appetite for imported luxury products has not changed. Chinese luxury goods companies' composite revenue growth was the second highest among the countries last year, at 9.1%, although this was down by more than half from a very high base the year before. Digitalization is fueling major industry opportunities across the value chain, as luxury goods companies worldwide are shifting to analyzing consumer data through artificial intelligence (AI) and augmented reality (AR) applications. However, physical stores which offer a unique customer experience will not be completely replaced by digital-only, and an agile omnichannel sales approach is needed."

Global Powers of Luxury Goods Top 100

The world’s Top 100 luxury goods companies generated revenues of US$281 billion in FY2019, up from US$247 billion in the previous year (an increase of US$34 billion). Annual growth jumped to 8.5% on a currency-adjusted composite basis, lower than previous year’s 10.8%. There were 12 “high performer” companies in the Top 100 that reported both double-digit year-on-year sales growth and a double-digit net profit margin.

The minimum revenue threshold required to enter the world’s Top 100 list of luxury goods companies in FY2019 was US$238 million, up by US$20 million from FY2018, with an average company size of US$2.8 billion.

For the first time in FY2019, the Top 10 luxury companies contributed more than half (51.2%) of the total luxury goods sales of Top 100 companies. Growth of the Top 10 outpaced that for the Top 100 companies, at 11.9% and 8.5% respectively.

Top 100 luxury goods companies based in China, Japan, and the US saw their composite year-on-year rate of sales growth drop sharply in FY2019 while companies based in Europe saw an increase in their growth rate, with the exception of the UK, which saw a subtle fall.

While Italy has the greatest number of luxury goods companies (22), France contributed the largest share (28.3%) to the total sales of Top 100 luxury good companies.

Multiple luxury goods was the top-performing sector in FY2019 with 12.8% sales growth and contributed more than one-third of the total Top 100 luxury goods sales.

About Global Powers of Luxury Goods

The report identifies the 100 largest luxury goods companies globally, based on the consolidated sales of luxury goods in FY2019 (for fiscal years ending through 31 December 2019)*, using publicly available data, and evaluates their performance across geographies and product sectors. It also discusses the key trends shaping the luxury market.

* Since the first Global Powers of Luxury Goods report was produced in 2014, a mid-year fiscal year has been used, i.e. for the Global Powers of Luxury Goods 2019 report, FY2017 meant fiscal year end dates from 1 July 2017 to 30 June 2018. For the Global Powers of Luxury Goods 2020 report, we have changed to a calendar year fiscal year definition, i.e. FY2019 means fiscal year end dates from 1 January to 31 December 2019. Growth calculations (CAGR and year-on-year) are also based on calendar year data for financial years FY2016 to FY2019.