Leading with trust as a family enterprise

While COVID-19’s impact has been particularly trying for all organizations, many family business leaders have risen to the occasion, moving swiftly to protect their people, reset their business priorities, and mitigate the damage.

The stakes for family and founder-controlled businesses are high.

After all, it’s your name on the door or building. Failure, preventable or not, is attached to the founder or family who runs it.

For many looking to thrive as they cope with the realities of COVID-19 environment, the path to building and preserving trust falls along four dimensions: physical, emotional, financial and digital.

How can you lead with trust?