Intelligence from Data, Empowerment through Intelligence: Facilitating the Digital Transformation of a Chinese Liquor Group

Combining Deloitte China’s leading multi-disciplinary professional service capabilities and Alibaba Cloud’s advanced technological solutions assisted a historic Chinese liquor company embrace the digital economy era. By focusing on two key areas - marketing and supply chain - the partnership has delivered digital dashboards, mobile management cockpits, and business analysis to significantly enhance the client’s data management and insight capabilities.

About Client

The client is one of China's top eight renowned liquor companies and ranks among the top 500 manufacturing enterprises in China. As a large-scale national enterprise, it is centered around China's dual-listed Chinese liquor company to issue both A and B shares. The client primarily focuses on liquor production, with supplementary businesses in the travel industry, financial services, and the health industry. The client is continuously advancing its Strategy 5.0 to build a “digitalization, internationalization and legalization” liquor enterprise.

Requirements

In the digital economy era, China's Chinese liquor industry has entered a phase of diversified competition within a saturated market. Leveraging digital capabilities to address changes and challenges and support future development goals is a key focus for the company. Following the principle of "Intelligence from Data, Empowerment through Intelligence," the client needs to enhance its data capabilities, build a comprehensive data platform, and deepen its digital transformation.

Deloitte | Alibaba Cloud

As a global strategic partner of Alibaba Cloud, Deloitte leverages market leading innovation capabilities, professional insights, and industry experience with Alibaba Cloud's cutting-edge technology to establish a global alliance network, committed to providing high-quality and comprehensive solutions for Chinese enterprises going global and multinational enterprises operating in China, The Deloitte China Ecosystems and Alliances team has played a significant role in resource coordination, process advancement, and capability building, dedicated to creating valuable growth for clients and winning market reputation.

Please contact Deloitte:

Scott Sun
Deloitte China Alibaba Cloud Alliance Leader
scottsun@deloittecn.com.cn

Jackey Zhang
Deloitte China Consulting Businesses Partner
jackezhang@deloittecn.com.cn

If you have any questions, please contact: cnalliance@deloitte.com.cn