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Fortune favors the bold

Unlocking the future of China's pharmaceutical market

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This report explores the key events of the past 24 months in the health care market and explores four key themes pharmaceutical companies should consider as they think about their future in China. We believe that fortune favors the bold in China and those companies who take decisive action today will be the ultimate winners.


Contents:

Unlocking the future of China’s pharmaceutical market
Overview of health care in China

Rethinking the customer model
What factors are affecting our growth in China’s health care market?

Reaching new markets
Can we efficiently and cost-effectively expand to the lower-tier cities?

Unlocking access across China
How can we ensure market access at the provincial and hospital levels?

Shifting to private health
How can we participate in, and anticipate, the evolution of the private health care market?

(English version)
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