The Chinese media industry is in a transition.  Media companies are redefining how they conduct their basic operations. Marginal improvements are no longer sufficient, dramatic changes are necessary to compete on a global scale. A rational approach to maximizing revenue opportunities while managing cost pressures becomes essential for survival as traditional channels of delivery in media are diversifying. 

In this competitive industry, the key to any media company’s success is the ability to stay ahead of industry trends and respond dynamically to market opportunities. To address these needs, Deloitte goes beyond the theoretical to help clients improve their performance at all levels, and to enhance shareholder value by facilitating the development and execution of strategies that show tangible results. Whether it is sorting out a complicated tax issue, working through an intricate merger, optimizing your supply chain, or developing new information systems and reporting, Deloitte’s Media practice is focused on helping you succeed.