Articol
Carti
Puncte de vedere practice ale specialistilor Deloitte.
"Ceea ce devenim depinde in mare masura de ceea ce citim dupa ce am terminat studiile. Cea mai mare universitate este colectia de carti citite." — Thomas Carlyle
Intrati intr-o librarie obisnuita si veti vedea expuse pe rafturi sute de carti de afaceri, dintre care, cele mai multe pretind sa ofere retete de succes care sa va ajute sa depasiti problemele cu care va confruntati in cadrul organizatiei. Nu este cazul nostru. Cartile la care Deloitte isi aduce aportul reflecta aceleasi perspective practice pe care specialistii din firmele membre le impartasesc clientilor zilnic.
Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers
By Brian Resnick and Carlos Martinez Onaindia
Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers is a comprehensive brand manual, providing a framework for creating and implementing a global brand platform. It uses the lessons –and secrets– of Deloitte, the world's largest professional services firm, to help other business-to-business operations deliver an optimal brand experience.
The Three Rules
By Michael Raynor and Mumtaz Ahmed
What are the three rules for success? Michael E. Raynor and Mumtaz Ahmed discuss what makes companies great. The Three Rules provides insights into how exceptional companies deliver superior long-term performance, even as they face similar obstacles to their competitors.
