Services
Personalization
Real-time personalization and recommendation engine
Challenge
Today’s markets are more competitive than ever before and delivering tailored customer experiences and proposals are becoming the new battlefield.
The modern customer experience is more about data than about design. The idea behind personalization is to tailor the user experience from the moment it begins.
Solution
The personalization engine is scalable piece of software capable of suggesting highly relevant products as Next Best Offer (NBO). In terms of pricing, a combination of profit and affordability will be estimated. Ranking and calibrated probabilities are calculated, and the models are updated in real-time, therefore they do not get obsolete.
Deloitte’s end-to-end offerings combine access to world-class IP including the source code, an exceptional machine learning algorithmic portfolio and advanced analytics skills with expert support and training for tools, governance, process, talent and KPI.
Benefits
NBO, Next Best Action (NBA), next best content, etc. (NBx) probabilities guide sales efforts, promotions, product and other recommendations, both in digital and physical touchpoints.
Scoring, calibrated probability, affordability and profitability estimations can deliver a 3-5% revenue uplift, while simultaneously having a positive impact on customer experience.
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