Press releases

Real Madrid becomes the first club to generate more than €750m and regain their place as the highest revenue generating club in world football

London, 24 January 2019 – Having generated record revenue of €750.9m (over CZK 19.2bn), Real Madrid has returned to first place in the Money League for the first time since 2014/15. The 20 highest earning football clubs in the world generated a record €8.3bn (over CZK 213bn) of combined revenue in 2017/18, an increase of 6% on the previous year, according to the 22nd edition of the Deloitte Football Money League which ranks the top 20 clubs by revenue in 2017/18.

This year, the top of the Money League is dominated by Spanish clubs. Having generated €690.4m, FC Barcelona climbs one place to second, whilst Manchester United with €666m slips to third having been first last year.

The three wealthiest clubs of the season generated €2.1bn of collective revenue, more than double the aggregate revenue of the same top three clubs 10 years before (2007/08 season). Revenue of almost €200m (ie, over CZK 5bn) was required to secure a place in this year’s top 20.

Broadcast remains the largest individual income stream, comprising 43% of total revenue. However, a noticeable trend in this year’s edition has been the growth in the club’s commercial revenue, which now represents 40% of total revenue. Matchday revenue remains unchanged at 17%.

European football remains a bull market, with annual revenue growth of almost €450 million in this year’s Football Money League. Real Madrid’ revenue increased by more than €75m year-on-year as they secured their third successive Champions League title. This was primarily due to commercial growth of €54.8m including an uplift in sponsorship, merchandising and exploitation of increasingly lucrative pre-season fixtures. At €356.2m, Los Blancos now have the highest commercial revenue of any football club globally.

“Most of the top 10 are through to the Round of 16 of the UEFA Champions League and forecasting further revenue growth, meaning their relative performances in UEFA’s flagship competition this season could have a noticeable impact on our rankings next year,” says Dan Jones, partner in the Sports Business Group at Deloitte.

Despite Manchester United slipping from first to third overall, the English Premier League provided six teams in the top 10 this year, the most ever from one country. France’s Paris Saint-Germain have reversed two consecutive years of decline in this year’s Money League, improving one place to finish in sixth. The marquee signings of Neymar Jr. and Kylian Mbappé in the summer of 2017 had a noticeable positive impact on PSG’s revenue, with the club achieving a total of €541.7m.

Bayern Munich ranks fourth, making it 11 consecutive times in the top five. Milan’s Internazionale moves up one place to 14th, whilst AS Roma and AC Milan return to the top 20 thanks to performances in the UEFA competition. Performance in the Champions League was also key for Turkey’s Beşiktas (26th), who have achieved their highest ever Money League position, and Spain’s Sevilla (27th).

To review the full findings of the Deloitte Football Money League in English, please visit this link.

This press release is based on the Deloitte Football Money League published in January 2019. As explained more fully in the publication, the revenue figures are extracted from the annual financial statements of the company or group in respect of each club, or other direct sources, for the 2017/18 season.

There are many ways of examining the relative wealth or value of football clubs. For the Deloitte Football Money League, revenue has been used as the most easily available and comparable measure of financial performance.

Revenue excludes player transfer fees, VAT and other sales related taxes. In a few cases we have made adjustments to total revenue figures to enable, in our view, a more meaningful comparison of the football business on a club-by-club basis.

We have not performed any verification work or audited any of the information contained in the financial statements or other sources in respect of each club for the purpose of the publication.

For the purpose of the international comparisons, unless otherwise stated, all figures for the 2017/18 season have been translated at the average exchange rate for the year ending 30 June 2018 (GBP 1 = EUR 1.1289). Comparative figures have been extracted from previous editions of the Deloitte Football Money League, or from relevant annual financial statements or other direct sources.

Later this year the Deloitte Annual Review of Football Finance will be published, providing a more detailed analysis of the English and European football finance landscape.

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