Experiencing the future of mobility
Opportunities for the media & entertainment industry
Those riding in self-driving cars can look forward to entertainment far beyond podcasts, FM radio, and streaming music: personalized video, gaming, and more. The possibilities suggest big opportunities for media companies in the coming years—and a slew of upstart competitors to counter.
In the United States, drivers spend more than 160 million hours going from point A to B daily—some 47 minutes per citizen, seven days a week. What happens when a “driver” no longer needs to keep her eyes on the road and her hands upon the wheel? Autonomous vehicles are about to transform the possibilities for what the intransit media experience can be across all forms of personal transportation.
As shared and autonomous mobility proliferate, as drivers become passengers, and as personal mobility becomes more seamless and interconnected across all modes of transportation, an opportunity arises for companies seeking to sell content, entertain, and generally enhance the time spent in transit.
What should media companies begin doing?
In the new mobility ecosystem, media companies have a chance to become critical players as the in-transit experience becomes a defining feature of personal transportation. Media companies should begin positioning themselves for the future of mobility now by:
- Determining partnership opportunities. Media players should think expansively and consider nontraditional partners—including automakers, suppliers, access providers, and mobility managers—to develop the future in-vehicle experience. Media companies likely cannot build this future themselves but can nonetheless fulfill a critical element of the mobility experience.
- Focusing on product innovation. Just as video game consoles and smartphones introduced platforms with new possibilities, autonomous vehicles could be a blank canvas for media companies to explore innovative types of content. Across subsectors, media firms should review both their existing and planned product and service portfolios against the different types of mobility.
- Exploring monetization models based around potential future states. As new types of mobility emerge, media consumption patterns will likely evolve along with them. Media companies therefore should explore how these patterns can impact their current advertising and/or subscription-based revenue models, and how shared and autonomous mobility can either threaten or enhance those models.