Director of innovation
Senta Čermáková is a Director of Innovation at Deloitte Czech Republic. Her main role comprises the development of the firm’s strategic projects in the area of new technologies and innovation. She is also involved in the acceleration and support of start-ups to facilitate their development and growth both on the domestic market and abroad. At present, acting on behalf of Deloitte, Senta teaches critical thinking in futurology as part of the CEMS international programme at the University of Economics in Prague and engages in social innovations in education and mentoring. Senta graduated from the Faculty of Electrical Engineering of the Czech Technical University in Prague, specialising in bio cybernetics. Technology has accompanied her entire professional life; prior to joining Deloitte she had worked for Hewlett-Packard, most recently as Worldwide Director of Customer Programs. In 2011 she became the first woman awarded in the Manager of the Year competition.