Director of innovation
Senta Čermáková is a Director of Innovation at Deloitte Czech Republic. Her main role comprises the development of the firm’s strategic projects in the area of new technologies and innovation. She is also involved in the acceleration and support of start-ups to facilitate their development and growth both on the domestic market and abroad. At present, acting on behalf of Deloitte, Senta teaches Critical Thinking in Business Futurology as part of the CEMS international programme at the University of Economics in Prague and engages in social innovations in education and mentoring. She also leads the SheXO program, which empowers women in C-suitie positions, the KidsXO program, which educates talented kids in the technologies of the future, the 3XO progam, which brings together seniors with a business background, and lastly, she launched a leading intership program at Deloitte Czech Republic. At Deloitte, she won the Central Europe Regional Impact Award twice, for the Startup program and for transforming the company.
Senta graduated from the Faculty of Electrical Engineering of the Czech Technical University in Prague, specialising in bio cybernetics. Technology has accompanied her entire professional life; prior to joining Deloitte she had worked for Hewlett-Packard, most recently as Worldwide Director of Customer Programs. In 2011 she became the first woman awarded in the Manager of the Year competition.