Car Sharing in Europe
Business Models, National Variations and Coming Disruptions
The sharing economy is approaching and disruptive technologies inspire the emergence of new business models and set the course for a new era of (future) mobility. Car sharing is a key aspect thereof and the market is committed to offering personal convenience and social improvement.
Dawn of a new era
Future mobility is a pervasive theme – a development which is still at its fledgling stage and has not yet reached its peak by a long way. Mega-trends, technology-led innovation and regulatory conditions are changing the nature of mobility and bringing strategic and operational opportunities as well as challenges for the various automotive players.
Deloitte’s recent Global Automotive Consumer study highlighted the fact that Gen Y (those born between 1977 and 1994) desire connectivity and convenience and can choose from an ever-increasing range of transportation types, apart from vehicle ownership, for getting from A to B. This 2bn strong consumer segment is the most influential since the Baby Boomers. The emerging mobility patterns of (young) adults are shaping an industry in which on-demand service providers such as Uber, DriveNow and car2go have experienced, and are still experiencing, significant growth and are unquestionably among the defining phenomena of our future mobility as well as the digital era.
Distinct car sharing business models
- Free-floating car sharing
- Stationary car sharing
- Peer-to-peer car sharing
- Car sharing market development in Europe
- European car sharing landscape
- Autonomous driving