Neuroscience Institute

Services

Marketing

Enhance key message delivery and effectiveness of communication by monitoring emotional response to and engagement with specific elements of materials and decision-making processes – both in the lab and in the real environment

What’s in it for you?

  • Understand the emotional responses that are triggered by advertisement messages
  • Reveal customers’ conscious and unconscious brand perception
  • Explore influence of marketing message as sales driver
  • Understand how customers perceive products in diverse environments (e.g. store versus e-commerce platform)
  • Potential applications: In-Store and Point-of-Sale (PoS), videos, infomercials, brochures, flyers, online & offline ads

How we do it:
  • Measure attention, engagement and motivation as well as distraction levels to create memorable message
  • Determine focus points and related facial expressions towards communication and design to create balanced emotional perception
  • Monitor physiological arousal or excitement to be consistent with marketing message

 

Our related methods:

 

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Neuroscience Institute

Ihre Ansprechpartner

Dr. Gregor-Konstantin Elbel

Dr. Gregor-Konstantin Elbel

Partner | DNI Leadership

Dr. Gregor-Konstantin Elbel ist verantwortlicher Partner für die Industrie Life Sciences & Health Care. Als approbierter und ehemals klinisch-tätiger Arzt und dank mehr als 13 Jahren Erfahrung als Str... Mehr

Dr. Nadine Möller

Dr. Nadine Möller

Leitung des Deloitte Neuroscience Institute

Nadine Möller leitet das DNI und kann eine fünfjährige Erfahrung in der Strategieberatung vorweisen. Vor ihrem Wechsel zu Deloitte, war Frau Möller als Strategieberaterin bei McKinsey & Company tätig ... Mehr