Neuroscience Institute

Services

Marketing

Enhance key message delivery and effectiveness of communication by monitoring emotional response to and engagement with specific elements of materials and decision-making processes – both in the lab and in the real environment

What’s in it for you?

  • Understand the emotional responses that are triggered by advertisement messages
  • Reveal customers’ conscious and unconscious brand perception
  • Explore influence of marketing message as sales driver
  • Understand how customers perceive products in diverse environments (e.g. store versus e-commerce platform)
  • Potential applications: In-Store and Point-of-Sale (PoS), videos, infomercials, brochures, flyers, online & offline ads

How we do it:
  • Measure attention, engagement and motivation as well as distraction levels to create memorable message
  • Determine focus points and related facial expressions towards communication and design to create balanced emotional perception
  • Monitor physiological arousal or excitement to be consistent with marketing message

 

Our related methods:

 

You did not find what you were looking for? No worries! We are happy to discuss your specific interests and develop tailored solutions for your needs. Just contact us to find out more: neuroscience@deloitte.de

Neuroscience Institute

Your Contact

Dr. Nadine Galandi

Dr. Nadine Galandi

Head of Deloitte Neuroscience Institute

Nadine is a Senior Manager in Deloitte's "The Garage", leading the Deloitte Neuroscience Institute. She is responsible for leveraging neuroscience for consulting and the development of new service off... Mehr