Define customers’ willingness-to-pay and identify their perceived value for a product or service

What´s in it for you?
  • Evaluate product-price match and identify customers’ comfort prices
  • Understand customers’ perception of price presentation (e.g. different discount strategies)
  • Comprehend how presence of other products or services alters price perception of product
  • Potential applications: B2B and B2C, any product or service which is in development or already launched


How we do it:
  • Infer price perception directly from brain activity – before conscious behavior or social bias impact – to adjust prices accordingly
  • Derive willingness-to-pay directly from response times when evaluating products and presentation to optimize sales


Our related methods:


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Neuroscience Institute

Your Contact

Dr. Nadine Galandi

Dr. Nadine Galandi

Head of Deloitte Neuroscience Institute

Nadine is a Senior Manager in Deloitte's "The Garage", leading the Deloitte Neuroscience Institute. She is responsible for leveraging neuroscience for consulting and the development of new service off... Mehr