Software & Applications

Improve usability and acceptance of software, websites and applications even before implementation by tracking real-time navigation, visual perception, attention levels and information recall

What’s in it for you?
  • Reveal user reaction and inner attitude towards products (e.g. acceptance or rejection)
  • Describe factors driving user retention versus attrition 
  • Define factors influencing conversion rates and probability of task-completion (e.g. complete sale on website)
  • Understand perception and memory of intentionally placed information (e.g. advertisements)
  • Potential applications: Software, websites, applications, user interfaces (online, desktop, mobile)


How we do it:
  • Identify focus areas and sources of distraction to align relevant information accordingly
  • Monitor changes in attention to adapt materials where required 
  • Test unconscious understanding of logical structure to enhance navigation


Our related methods:


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Neuroscience Institute

Ihre Ansprechpartner

Dr. Gregor-Konstantin Elbel

Dr. Gregor-Konstantin Elbel

Partner | DNI Leadership

Dr. Gregor-Konstantin Elbel ist verantwortlicher Partner für die Industrie Life Sciences & Health Care. Als approbierter und ehemals klinisch-tätiger Arzt und dank mehr als 13 Jahren Erfahrung als Str... Mehr

Dr. Nadine Möller

Dr. Nadine Möller

Leitung des Deloitte Neuroscience Institute

Nadine Möller leitet das DNI und kann eine fünfjährige Erfahrung in der Strategieberatung vorweisen. Vor ihrem Wechsel zu Deloitte, war Frau Möller als Strategieberaterin bei McKinsey & Company tätig ... Mehr