Who owns the road?

The connected car of today - and tomorrow

In der englischsprachigen Studie "Who owns the road?" der Deloitte University Press dreht sich alles rund um das Thema Internet der Dinge und Connected Cars. Wie hat sich die Automobilbranche weiterentwickelt und wie sieht das Auto der Zukunft aus?

Das Auto der Zukunft ist vernetzt: Das Prinzip "Connected Car" hat sich über die Jahre gewandelt und befindet sich an der Schwelle zu einer technischen Revolution. Mit dem Internet of Things (IoT) werden den Automobilherstellerns neue Möglichkeiten eröffnet, welche aber zugleich neue Herausforderungen mit sich bringen.

Lesen Sie mehr dazu in der neuen englischsprachigen Studie der Deloitte University Press. Diese finden Sie nebenstehend zum Download.

Who owns the road? The IoT-connected car of today - and tomorrow

Kernaussagen der Studie

General Motors’ Driver Aid, Information and Routing (DAIR) initiative sought to provide everything from directions to current road conditions and accident reports. By connecting the vehicle with in-road sensors, DAIR created and communicated information, analyzing it to provide an augmented response—action—in the form of navigation and traffic information.

Dare to DAIR: The R&D era

OnStar’s success is clear in terms of its ability to effectively push the right kinds of information around the Value Loop. For example, safety services leverage sensors embedded in the vehicle—aggregating information that the car creates and communicates associated with safety-related events and emergency situations.

OnStar and its constellation: The embedded era

By the mid-2000s, the near-ubiquity of mobile phones and the rapid rise of smartphones prompted the introduction of “infotainment” applications within the vehicle. The connected capabilities within the car aimed to duplicate entertainment and features a driver could get elsewhere (at home or on their phone) rather than providing a wholly new stream of features—and new kinds of value.

On-the-go: The infotainment era

At the heart of these hybrid solutions are multiple sensors embedded not only in the vehicle itself but in all manner of smart devices across the IoT landscape—from wearables and Dedicated Short-Range Communications devices to smart-home gadgets to infrastructure—that can communicate with and share data with the vehicle through what is being called V2X integration.

The onramp to tomorrow: The V2X era

As technology obviates human drivers, new interior designs for automobiles will create space and opportunity for passengers to enjoy greater productivity and personalization of experiences, while passenger data create ever-expanding sources of potential value.

A crowded or empty driver’s seat? The new mobility era

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