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Digital Transformation Payday (out on December 13) offers a new data-driven perspective on digital transformation payback developed by Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi.


What does it take to make your digital transformation ever pay you back? Finding a reliable answer to this challenging question by an executive client was the original motivation for writing this book. After four years of empirical research including the analysis of 20,000 annual reports, Digital Transformation Payday is now the first fact-based guide to improving the payback of your digital transformation with deep insights into all relevant accelerators and decelerators. All that built on a unique combination of the experience from the global #1 professional services firm Deloitte and cutting-edge scientific research from a leading global business school, SDA Bocconi.

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Preorder Digital Transformation Payday today

Have you ever asked yourself: “Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact?” If so, Digital Transformation Payday by Tim Bottke is for you.

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You'll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You'll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm's digital transformation, and establish new ways of thinking in terms of value impacts — and how to measure them — right from the start. The book also includes:


  • A proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investment
  • Empirical data to help you understand your company's odds of navigating your chosen digital transformation initiatives with financial payback


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*For bulk orders please send a short email with your name and the desired number of books. Our distribution team will be happy to assist.
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Praise for Digital Transformation Payday

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About the author

Tim Bottke is a Senior Strategy Partner and the overall Telecommunication, Media & Entertainment leader at Deloitte Germany with over 22 years of experience advising clients on large-scale (digital) transformation journeys. He also coordinates the Monitor Deloitte TMT strategy team across EMEA.


In 2022 he became Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times / Forbes / Bloomberg Businessweek top-five European business school, where he also obtained his Doctorate in Business Administration.


Tim has worked on numerous projects for international corporates and investors – covering corporate strategies, M&A strategies, commercial due diligence, marketing & sales strategies, go-to-market strategies and large-scale business transformations.

Get in touch