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Moving Beyond Marketing

Generating social business value across the enterprise

The fourth annual research study by MIT Sloan Management Review and Deloitte probes executives’ views of what drives digital transformation. The report is based on responses from 4,800 business executives across 27 industries and 129 countries, and incorporates interviews with executives and thought leaders from a number of industries.

This year's research indicates that digital transformation isn't really about the technologies. Businesses at the leading edge aren't focusing solely on social, mobile, analytics, and cloud. Instead, they're integrating these technologies in the service of transforming how their businesses work.

Highlights from the 2015 report include:

  • Digital strategy drives digital maturity
  • The power of a digital transformation strategy lies in its scope and objectives
  • Maturing digital organizations build skills to realize the strategy
  • Employees want to work for digital leaders
  • Taking risks becomes a cultural norm
  • The digital agenda is led from the top

Visit the page on Deloitte University Press for more details on this report and view the related infographic.

View the report

Highlights from the 2014 report include:

  • Social business is perceived as important both today and in the future
  • Employees want to work for companies that excel at social business
  • Measurement sophistication is starting to prove the value
  • Social business maturity is related to the level of results companies achieve
  • Companies can fuel social business maturity by focusing on its three primary drivers:
    1. Using social business data in decisions
    2. Having a leadership vision premised on the belief that social can fundamentally change the business
    3. Moving social business beyond marketing to realize that vision

 

Visit the U.S. Page page for more details on this report and related content.

Moving beyond marketing: Generating social business value across the enterprise

2013 Social business study: Shifting out of first gear

Explore the findings of the second annual global study, conducted in collaboration with MIT Sloan Management Review, to gain fresh insight into the social business landscape today and discover how some businesses are reaping value.

 

Download the 2013  report at left or view the related infographic.

Social business study: Shifting out of first gear
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