Dr. Gregor-Konstantin Elbel
Lead Health Care Payer & Head Deloitte Neuroscience Institute
Rosenheimer Platz 4
Dr. Gregor-Konstantin Elbel is Partner in the Life Sciences & Health Care Industry and Lead of the Deloitte Neuroscience Institute (DNI). As licensed and formerly clinically active physician and brain researcher, and with more than 19 years of experience as a strategy consultant, Dr. Elbel has profound experience in the German and international healthcare market. Selected fields of his work include Corporate and Portfolio Strategy, Organizational Development, Digital Health, Market Access and Real World Evidence, or Innovation Management and Digital Transformation.
At the Deloitte Neuroscience Institute, Dr. Elbel and his team of neuroscientists, psychologists and AI experts support companies in improving their business processes through the use of state-of-the-art neuroscientific methods, based on the measurement of unconscious human motivations and decision-making processes, e.g. in Marketing and Sales.
In-store product display optimization to increase motivation to buy