Webinar Series: Data as a competitive strategy for Retailers
Retail is detail, and detail is data
Retailers have known this for decades, but in today’s highly competitive digital world, just having access to data is not enough. Digital natives are leading the way, using data to drive highly personalised customer experiences and reduce costs. However, many retailers still have their data isolated by channel, business system or process, or inaccessible through poor quality and conflicting values, which limits the insight the data can provide, and hence the ability to adapt to an increasingly competitive retail environment. There is no way around it; successful retailers today need to have data that flows readily, is easily accessible and is of the highest quality.
Join Informatica and Deloitte for a series of four webinars, covering: retail agility through Pop-Up Analytics, increased business benefits of Optimized Inhouse Customer Data, reaching new customers by Optimized Product Data and how you can turn real time customer activity into Real Time Revenue.
Webinar 1: Retail agility delivered through pop-up analytics
Pop-up stores have allowed online retailers to experiment at low cost. These online retailers tend to be digital natives, and deliver agility through both pop-up stores, and experimenting by using a fail-fast approach to analytics. But this analytical capability should not be restricted to digital natives only - traditional retailers can also experiment at low cost using pop-up analytics. Join this webinar to find out how.
Greg Hanson, Vice President EMEA Cloud & DaaS, Informatica & Rasmus Skov Knudsen, Senior Consultant, Deloitte Consulting
September 19, 14:00-14:45 CET
Webinar 2: Maximizing the business benefits of your Inhouse customer data
In this session you’ll learn what is possible as we review how you can create a trusted 360-degree view of your customer and put the customer truly at the center of your operations. We’ll review how retailers of all types are delivering a customer experience that sets them apart from other brands to drive consumer loyalty. And we’ll share the best practices and use cases retailers have adopted to get to know their customers better by unleashing the disruptive power of their data.
Monica Mullen, Solutions Marketing Manager, Informatica & Marcus Kästel, Senior Manager, Deloitte Consulting
September 21, 16:00-16:45 CET
Webinar 3: Reaching new customers by optimizing your product data
Today, retailers are looking to reach customers in as many channels as possible. And as one can imagine, managing these various touchpoints and relationships can be complex, especially ensuring information about products are properly defined. This session is dedicated to guaranteeing brand continuity, uniform customer experience, and high customer satisfaction through diligently managing product data and making sure that products are represented properly across all channels.
Hamaad Chippa, Director of Industry Consulting, Informatica & Roland O Ehigiamusoe, Senior Manager, Deloitte Consulting
September 25, 14:00-14:45 CET
Webinar 4: Turning real time customer activity into real time revenue through Big Data
Advancements in data management technology are enabling retailers to reinvent themselves to rapidly respond to changing customer expectations. In this session we will look at how Big data and streaming analytics allows retailers to derive insights from data generated by new technology deployed instore and online to offer unique and compelling customer experiences across all channels.
Louis Polycarpou, Presales Manager Big Data Specialists, Informatica & Rasmus Skov Knudsen, Senior Consultant, Deloitte Consulting
September 28, 14:00-14:45 CET