If last year was the year in which the Youth Panel launched its 2040-vision for Denmark, then one of the biggest highlights this year was our Small Great City Tour. We visited Odense, Esbjerg, Aalborg, and Aarhus and engaged mayors, business leaders, academia, the youth, and the local community around a discussion on local strongholds. The ambitions in all cities are high, and topics such as climate solutions, education, and how to attract businesses and students were on the agenda.  

A cornerstone of Small Great Nation is to bring new and relevant data to the public discussion. So, in the autumn of 2021, we launched the ninth report about the labour market, including a focus on how to close the gender gap in leadership positions and how to transition the labour market to ensure that it develops the competencies that the future calls for.  

In the spring of 2022, we launched the tenth report about climate, focusing particularly on how to reach Denmark’s CO2 goals, make agriculture green, and break free from Russian gas supplies. Both reports have been launched at events and have created great media debate. 


Another highlight is the Small Great Nation podcast. With ten new episodes, we have engaged leaders, such as national soccer coach Kasper Hjulmand, Vestas CEO Henrik Andersen, and Danish Industry Association CEO Lars Sandahl, in meaningful discussions about our country’s future. We have also continued to engage our three advisory boards consisting of leading CEOs and chairs in Denmark to help shape the future of the project and be ambassadors for the findings.  

Last but not least, we have continued to shape the public agenda with PR stories and social media campaigns addressing our recent findings.

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