Doing well by doing good

By Anders Dons, CEO & Partner

We face a changing world with increasing uncertainty due to social, economic and geopolitical unrest. At the same time, businesses are expected to do more than make a profit. Citizens and regulators support businesses that make a true commitment to exerting a positive impact with their core activities. Businesses that do well by doing good are able to balance long-term sustainable growth with profits. It supports their license to operate and unlocks new opportunities. This is as true for Deloitte as for any other business – and we are here to help our clients seize those opportunities.

One of the trends affecting our business is the UN’s Sustainable Development Goals (SDGs). As a ‘strategy for the world’, the SDGs represent a consensus-driven framework to help address the major social, environmental and economic problems facing humanity. The magnitude of these challenges requires everyone to become involved. As the primary employer, user and generator of capital and as investors in research and development, businesses need to step forward – not only through CSR, but also through their core business.

Deloitte is engaging closely with this agenda and is the only professional services firm to make it to Fortune’s top 50 ‘do good list’. This is because the SDGs are aligned with our purpose to make an impact that matters for our clients, our people and for society. With approximately 312,000 people across the world, I believe we can make a real difference if we keep channelling the combined strength of our people into helping others succeed.

Strategy 2020 – Shaping the future

Deloitte’s strategy towards 2020 is guided by our purpose: to make an impact that matters for our clients, people and the societies we are a part of. By delivering on our purpose, we aspire to be the undisputed market leader within professional services. This reflects an ambition to shape our industry by helping our clients to shape their future.

From biggest to best

We strive to help shape our clients’ businesses, to prepare them for the future and create more sustainable growth. Therefore, we are working on reimagining Audit. We invest significantly in technology services such as enterprise software, cyber and blockchain, and we deliver end-to-end solutions within strategy, transformation and M&A. We continue to have the best image in our profession – a position we aspire to retain.

Transform industries

We have strengthened our focus on transforming industries. We actively engage global sector specialists into local markets and leverage an integrated global Deloitte network to better help industries meet the massive changes they face. Our industry focus include: Government & Public Sector; Financial Services; Energy, Resources & Industrial Products; Life Sciences & Health Care; Consumer; Technology, Media and Telecommunication.

Integrated solutions

We work with our clients and alliance partners as One Deloitte – and help to solve our client’s challenges and needs through longterm relations and a deep understanding of the client’s business and industry. Through a holistic approach, we bring all the capabilities Deloitte has to offer – from local to global.

Playing to win

Our most important asset is our people. We focus on creating diversity of thought, a winning culture and a modern working environment. With steep learning curves, flexibility for young families, and with respect and inclusion as a non-negotiable parameter. We believe we are on the right path, as we have created strong talent, leadership and diversity programmes – although we still have work to do in developing female leaders and partners.

Update on the strategy

4 years into our 2020 strategy, we are still ahead of the financial plan, despite responding to significant changes in times of transformation. We have accelerated the global integration and are now part of ‘Deloitte North and South Europe’. We have further strengthened our strategic client programmes. We have created an environment in which talents can thrive and develop in the long run. And we have committed ourselves to take responsibility in the society we are part of. We have been able to grow and transform our business, while building our brand.

Financial highlights


Revenue for the financial year 2018/19 amounts to 3,732m against 3,429m for 2017/18. The organic growth (revenue adjusted for acquisitions and disposals) amounts to 10%. The growth in revenue on clients with headquarter in Denmark goes far beyond the revenue growth in Denmark, and the exploitation of competencies from other member firms have increased significantly.

Financial performance for the year

Profit for the financial year 2018/19 amounts to DKK 93m, which is DKK 6m more than last year. In evaluating the profit, it should be considered that the shareholders of the Firm are also its partners and that their remuneration is profit-related. This remuneration has been recognised in staff costs.