Danish Impact Report

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Mikkeller – a taste for beer and data analytics

  • Since 2006, the Danish microbrewery, Mikkeller, has been on an incredible growth journey, and is today challenging the concept of good beer all around the world.

Mikkeller was founded in 2006 by primary school teachers Mikkel Bjergsø and Kristian Keller – thereby the name that everyone knows, but very few can pronounce. The two founders are passionate about brewing and have from day one challenged people’s taste buds – whether it’s in a bitter, spicy, sour, or fruity manner.

Since the opening of the first Mikkeller bar in 2010, the Danish microbrewery has experienced tremendous growth with bars and restaurants in 42 locations around the world today. Mikkeller also hosts an internationally renowned beer festival, has a running club with 250 chapters worldwide, and is involved in several local projects with talented people from across the world. To say the least, a lot has happened since the foundation in 2006.

Growing and expanding your business at a pace like Mikkeller naturally brings complex strategic and corporate challenges. Back in 2018, it became evident that the microbrewery had grown out of its old structure and needed a financial and strategic sounding board to continue its impressive journey.

“For two years now, we’ve worked with Deloitte, which has taken the audit as well as tax and VAT advisory to a new level. As for the audit, Deloitte makes us stronger by using Deloitte Analytics, which both streamlines the audit process for us and Deloitte, while also strengthening our insights into the financial figures.

Mads Sanderhoff Poulsen, CFO at Mikkeller

Mikkeller chose Deloitte as its strategic and trusted adviser. The ambition was to bring to life the microbrewery’s long-term aspiration of making quality beer a serious alternative to wine and champagne all over the world. Since the beginning of the partnership, Mikkeller has especially had a taste for Deloitte’s digital services that enable the microbrewery to get data insights and real-time comparisons between the performance of all its bars worldwide.

“We are very happy for the entire Deloitte team, a group of kind and pleasant people to work with that are always available and flexible when it comes to new tasks. Besides this, Deloitte has been good at spotting new opportunities for us and their advisory within financial standings, ownership structure, tax and VAT have been very satisfactory.”

Mads Sanderhoff Poulsen, CFO at Mikkeller

In the years to come, Mikkeller’s tireless conquest of challenging and captivating beer-drinkers all over the world will continue, and Deloitte will be at their side no matter what country Mikkeller decides to conquer.

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