Danish Impact Report

Social impact

Towards a more sustainable future

Deloitte’s purpose is to make an impact that matters for our clients, our people and the communities in which we live. This purpose has been part of our DNA for 175 years. Being one of the biggest professional services firms in the world, we truly believe that we can make an impact for our clients, and we have an obligation to support our surrounding society. Our Shared Values describe how we live our purpose, our Global Principles of Business Conduct explain our ethical commitments, and our Commitment to Responsible Business Practices outlines the responsible business principles we believe in and the commitments we have made. These are embedded in our policies and inform our decision-making.

We strive to serve responsibly, and our response to the COVID-19 pandemic is a testament to this. The pandemic affected our clients, our people, and the society around us. If we had not responded to the pandemic, we would not have a solid and trustworthy business today. Therefore, when the crisis hit, we responded instantly by guiding our clients through economic aid packages and providing a content hub with insights and webinars on how to get through the storm. We guided our people with daily CEO communications and appointed a steering committee that would regularly update our leadership and people on responsible behaviour, protecting the physical and mental well-being of our people and minimising the risk of infection. We also shared our professional expert competencies with the Government, advising on economic aid packages and a safety fund, and we worked closely together with industry organisations to ensure Denmark could move forward in a safe manner.

Running a responsible business

We serve the public trust and work to keep on earning our position as a professional, trustworthy and objective business that is based on integrity. If we do not live up to these standards, there is a significant risk that people and businesses will lose faith in systems, authorities and fair practices, and that we fail to respect and promote human rights, as a business and as a society. As a result, we must hold each other accountable, act with integrity, quality, objectivity and competence, ensure respect and fair treatment, and set standards for professional practice and behaviour.

Deloitte’s commitment to running a responsible business is centered around our Global Principles of Business Conduct. We ensure this through our risk control systems, covering such areas as anti-corruption, anti-bribery, information security and ethics, as well as our whistle-blower solution that makes it safe to report any unethical behaviour, including potential breaches of human rights. Our employee handbook advises our people on their employee rights and human rights as well as their obligations and how they in turn can expect Deloitte to manage risks and uphold these rights.

Ethics is very much about doing what we say. In 2019, we have continued to focus on awareness about the importance of acting ethically through storytelling and ongoing training. Our Speak Up whistle-blower channel helps us respond quickly to unethical or unprofessional behaviour. Our annual Ethics Survey lets all our people express their views on how they experience the culture of ethics in our organisation, covering a range of human rights as well as risks around professional conduct and conflicts of interest. In 2019 the survey results confirmed that continued training and communication around ethical conduct is effective in ensuring the ethical culture in Deloitte.

In 2019, we updated and reinforced our risk control systems and were subject to internal as well as external audit to renew our ISO27001 certification. Information security controls are a core element of our workplace culture and we continuously reinforce and communicate our information security policy to ensure all our people maintain a clear understanding of what is expected of them. In addition, we continued to run a comprehensive cyber security awareness campaign, including several phishing drills per year to ensure that all employees are aware of cyber risk.

The General Data Protection Regulation (GDPR) has been another important focus this year, both in terms of embedding the GDPR principles into our own processes and mindset and in terms of assisting our clients in protecting personal information and being accountable. On the cyber agenda, we have launched insight reports, new solutions, and helped our clients to stay on the alert for cyberattacks. We have held Grab ‘n Go sessions on Cyber, GDPR and Compliance.

In 2019, through our ISO-certification and the continued work of educating our people on ethics, information security and cyber threats, we have continued to guarantee our clients and our people the confidentiality, integrity and availability of their information. We have likewise in 2019 continued to strengthen human rights in our workplace around respect and fair treatment, particularly around non-discrimination and diversity in personnel practices.

Building a diverse workforce

Our talents are our greatest resource and therefore we week to nurture them by creating an equal playing field, fostering inclusion and embracing diversity as well as providing great career opportunities in this area to reduce any risk to our future business. We are making progress in these areas, but we still have work to do. As an example, while having an almost equal gender distribution at junior levels (45/55), we still work on several initiatives to overcome the uneven gender balance at senior levels. At partner level, 12.1% are female, up from 10.6% last year, and we have reached our goal of 25% at board level. The number of women at senior manager and director level is moving in the right direction – although not fast enough. Initiatives are in place to reach our goals, as is evident in the section on Talent, where you can read about our three strategic focus areas: Respect and Inclusion, Leadership, and Talent Attraction and Development.

Acting as a corporate citizen

Our responsibility as a corporate citizen is exemplified in our Social Impact Strategy. A core pillar is our global ambition to create a positive impact on 50 million people’s futures by 2030 through education, skills development, and access to opportunities. In this year of unprecedented challenges, our support and investment in our communities increased to USD 266m, and WorldClass programmes reached 7.1 million people in FY20. By giving people the skills and opportunities they need to succeed, we can help them overcome barriers to education and employment. This will ensure we are helping to create a fairer society, one that focusses on improved social progress and inclusive growth.

In Denmark, we have unfolded WorldClass into two main initiatives – UNLEASH and Small Great Nation.

UNLEASH is a global non-profit organisation that supports the UN Sustainable Development Goals (SDGs). Deloitte Denmark has been engaged in UNLEASH since the first innovation workshop took place in Copenhagen in 2017 and is the lead innovation partner. In 2019, UNLEASH took place in Shenzhen with Deloitte running a five-day SDG innovation lab – once again – bringing together 1,000 extraordinary talents from all over the world to develop scalable SDG solutions and build lasting global impact.

Small Great Nation is an initiative in collaboration with leading think tank Kraka to provide insights into and a fact-based discussion of Denmark’s strongholds, opportunities and challenges. Through analyses, events, podcasts and press activities, we have engaged CEOs, government ministers and Small Great Nation ambassadors across the country in a discussion about Denmark’s future. In 2019, we took it to the next level with a reform proposal to meet the Government’s ambitious target of a 70% CO2 reduction in 2030. We also recruited a youth panel, consisting of 42 talented young people across Denmark with diverse professions and backgrounds. For more information on Small Great Nation, see the case story or SGNation.dk

This year, we reached 18,454 people through WorldClass programmes in Denmark.

1 This section of our report constitutes the statutory CSR report, cf. Section 99a of the Danish Financial Statements Act. Our Business Model is described here

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