2020 commercial real estate outlook

Using digital and analytics to revolutionize tenant experience

​Challenges, opportunities, and the potential for transformation: Learn how commercial real etsate companies can prioritize tenant experience and use advanced technologies to help enhance efficiency, identify risks and drive growth.


Key messages:

  1. Tenant experience is a top priority, which requires companies to put tenant and end-user preferences at the center of every business decision.
  2. Data control, access and analysis are expected to become more critical as data generation and leveraging data continue to rise.
  3. Companies should more fully embrace artificial intelligence (AI), which can not only enhance operational efficiency but also help identify risks and opportunities much more quickly than current technologies and processes can.
  4. Cybersecurity and tenant data privacy are becoming top priorities, as the commercial real estate industry now has access to a wider variety of personal data such as user location, communication, behavior, and sentiments, and cyber threats are increasingly real and pervasive.
  5. While real estate market changes will offer new opportunities for employees, commercial real estate organizations would have to attract and retain talent using data science and analytical capabilities, as well as retool and reskill the existing pool to ensure they have the right skills. Collaborating with proptechs should help commercial real estate organizations bridge the talent gap in the short term.


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Download the 2020 commercial real estate outlook report
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