15.09.20, 9:00-9.45 | Virtual Event

Commercial Excellence

Commercial excellence in times of recovery

15.09.20, 9:00-9.45 | Virtual Event

Target group: CEOs, CFOs, CCOs, CSOs in medium and large companies (up to C20)

For many companies, the COVID-19 crisis has put profitability and growth under tremendous pressure due to collapsing demand and increased price sensitivity of customers.

To protect the top-line and ultimately prepare for growth again in a GDP recovery phase, businesses should take the opportunity to strengthen their commercial excellence capability to tightly manage growth and margins. Rapid development within the areas of systems of engagement opens for radical improvement in company-wide commercial excellence.

This Grab’n Go session illustrates how to get maximum value from: a) price strategy and execution, b) product portfolio management, c) channel and partner upgrading d) distribution spend e) sales excellence and institutionalizing lasting change through commercial competences and culture underpinned by technology.

Key takeaways

How to make Commercial Excellence part of your COVID-19 response

Tangible approaches and cases on how to drive net margin improvements

How to kick off with a quick maturity assessment to drive focus


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