Customer data platform

Customer data platform and the future of customer 360 analytics

Target group: CMOs, COOs, CIOs, CDOs and people interested in digital & data driven marketing transformation processes & data driven growth.

No matter where in the business your customer data ambitions are rooted (marketing, digital, retail, MDM, analytics, CRM, strategy etc.), succeeding in building an integrated customer data platform (CDP) requires setting up the right cross-functional capabilities across your customer data excellence and data-driven operating model and aligning these with your CX strategy and your business strategy. In this session, we will dive into some pragmatic use cases on how to combine Google’s latest cloud technologies and a customer 360 programme to de-clutter and supercharge your marketing ecosystem and customer data ambitions and, empower your business to leapfrog into the world of advanced customer analytics.

Key takeaways

How to enable your CDP ambitions by transitioning from disconnected and siloed data sources to linking use cases to the data needs of today and tomorrow

How to combine offline and online data sources into a single view of the customer in an ever-moving customer data and regulatory environment with first-party data

How to apply advanced marketing analytics leveraging ML and AI and seamless integrations to turn insights into actions.


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