20.05.2021, 9.00-9.45 | Virtual Event
Customer data platform
Customer data platform and the future of customer 360 analytics
No matter where in the business your customer data ambitions are rooted (marketing, digital, retail, MDM, analytics, CRM, strategy etc.), succeeding in building an integrated customer data platform (CDP) requires setting up the right cross-functional capabilities across your customer data excellence and data-driven operating model and aligning these with your CX strategy and your business strategy. In this session, we will dive into some pragmatic use cases on how to combine Google’s latest cloud technologies and a customer 360 programme to de-clutter and supercharge your marketing ecosystem and customer data ambitions and, empower your business to leapfrog into the world of advanced customer analytics.