Knowing consumer behaviour helps transform businesses accordingly.
With approximately 36,150 respondents across 23 countries and five continents, and a total of about 5,000 respondents in the Nordics, the Nordic digital consumer survey offers detailed insights into digital consumer behaviour across industries and segments.
Given this year’s severe circumstances related to COVID-19, the 2020 report includes a thorough analysis of Nordic digital lockdown behaviours and a measure of Nordic consumers’ sentiment towards working from home. In addition, the report seeks to understand the Nordic consumer appetite for 5G, digital media consumption (music, video, social media and news) and much more. Moreover, the survey include four industry spotlights (retail, telecom, public and financial services) that dive into industry-specific trends.