09.11.2021, 09:00-09:45 | Virtual Event
Differentiation through digital engagement
Companies face commoditisation of core products across industries, for example financial services, energy and telco. In response, companies must treat commercial excellence (defining, selling and delivering products to customers) as a strategic differentiator. In this session, we introduce Deloitte’s framework for strategic differentiation through commercial excellence with cases and key findings from our 2021 survey on customers digital expectations in SMEs, using insurance as an industry example.
Join this session to learn how to escape the commodity trap through a strategic approach to commercial excellence by leveraging new digital tools and technologies.