09.11.2021, 09:00-09:45 | Virtual Event

Digital engagement

Differentiation through digital engagement

09.11.2021, 09:00-09:45 | Virtual Event

Target group:CXOs, CMOs, CSOs, CCOs, CDOs, CIOs and anyone working in sales, service excellence, client management, and/or customer relations

Companies face commoditisation of core products across industries, for example financial services, energy and telco. In response, companies must treat commercial excellence (defining, selling and delivering products to customers) as a strategic differentiator. In this session, we introduce Deloitte’s framework for strategic differentiation through commercial excellence with cases and key findings from our 2021 survey on customers digital expectations in SMEs, using insurance as an industry example.

Join this session to learn how to escape the commodity trap through a strategic approach to commercial excellence by leveraging new digital tools and technologies.

Key takeaways

What are the key options to differentiate in the face of commoditisation?

What are the latest expectations of digital experience from customers?

How are industry leaders leveraging digital tools to differentiate?


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