About the research
The 2023 Gen Z and Millennial Survey solicited the views of 14,483 Gen Zs and 8,373 millennials (22,000 respondents in total), from 44 countries across North America, Latin America, Western Europe, Eastern Europe, the Middle East, Africa and Asia Pacific. The Danish report consists of views from 701 respondents – 350 Gen Zs and 351 millennials.
Fieldwork was conducted between November and December 2022, with qualitative interviews conducted in March 2023.
As defined in the study, Gen Z respondents were born between January 1995 and December 2004, and millennial respondents were born between January 1983 and December 1994.