Introduction

In spite of continuing geopolitical risks and other uncertainties, optimism among Danish CFOs remains high. Around 33% of Danish CFOs feel more optimistic about the financial prospects for their companies than they did three months ago, indicating high levels of positivity. CFOs are confident they can navigate the geopolitical uncertainties, and their risk appetite is rising.

In this year’s report, you can read about Danish CFOs’ involvement in capital allocation. Most Danish CFOs are involved in capital allocation in their companies, but only two out of five CFOs play a key role in the process.

To shed light on capital allocation and how to approach it as a CFO, we have interviewed Ulrica Fearn, Group CFO of Carlsberg, and Anders Lonning-Skovgaard, CFO of Coloplast, who share their views on the topic.

We would like to thank everyone who participated in the survey – and thanks also to all of you who read this report. We are delighted to see a growing number of readers every year.

Happy reading!

About the CFO Survey

The spring 2024 edition of our CFO Survey reports the views of 135 CFOs of Danish companies about financial prospects and strategic priorities, and it also looks at their involvement in and approach to capital allocation. Our report is published twice a year, and the survey has been conducted in Denmark since 2017, providing an opportunity to compare changes in the perspectives of Danish CFOs over time.

This most recent survey was conducted in February and March 2024 by Epinion on behalf of Deloitte, and its findings are based on the responses of 135 CFOs, 16 per cent from companies with a turnover of more than DKK 10 billion, 47 per cent from companies with a turnover between DKK 500 million and DKK 10 billion, and 37 per cent from companies with a turnover of less than DKK 500 million.

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