It's about time.
Your challenge today
Most of the world’s digital data is unstructured – emails and videos, images, plus the vast array of information available on the Internet, such as social media posts and academic articles. Humans are good at processing this type of information, but it is labour intensive. The increasing wealth of digital information is potentially very useful for organizations, for instance in assessing customer perception by reading twitter messages, but organizations lack the human resources to scan and harness all the insights from the data. Coping and making sense of all of these emails, images and twitter messages is very challenging.
How Deloitte can help
Deloitte's Cognitive offering enables organizations to process massive amounts of unstructured data —text documents, images, emails, social posts, and more— similar to the way humans do, in an inhumanly fast pace.
Cognitive analytics can be used to recognize objects or faces in images or to perform sentiment analysis of social media posts, among other applications.
Benefits of Cognitive Analytics
Cognitive enables you to:
- Mine untapped data sources for useful insights.
- Provide highly personalized services to your customers, based on what data says about their individual preferences and history.
- Improve service consistency and quality: Humans often come to different conclusions based upon the same information.
- Reduce subjectivity in decision-making – and do it faster – by tracing how decisions are made and measuring the resulting outcomes, allowing leading practices to be shared across the organization.
- Amplify knowledge sharing, providing fast access to highly relevant answers and insights on demand.
Our added value
To generate cognitive insight, we use complex algorithms that require a deep understanding of your business and the industry you operate in, through segmentation, 360 profile, personalised engagement, predictive analytics, pattern recognition etc.
We extract concepts and relationships from various data streams, text sources, and social media to generate new insights and find near real-time answers hidden within a mass of information through cognitive analysis and correlation.
With a Robotics & Cognitive Automation Center of Excellence in the Nordics, and more than 700 experts in Europe, working hand in hand with our markets and sector experts, Deloitte unlocks the potential to reshape businesses and entire industries with Cognitive computing.
Cognitive brings together a host of emerging capabilities to emulate and augment the strength of the human brain. It involves augmenting human intelligence to automate complex knowledge and decision-making business processes by 'cognitising' high cost, specialist labour-intensive, and repetitive tasks. This enables employees to improve the quality, accuracy, and timeliness of service by seamlessly scanning large amounts of data for answers.
Using cognitive sensing and shaping, we are able to sense data streams, news feeds, and social media to perform intelligent strategy shaping, as well as identify disruptive trends before they happen by delivering relevant insights to the user based on the continuous, real-time analysis of data.
Our local experts are members of a network of more than 700 recognised R&CA specialists in Europe. Our R&CA Center of Excellence based in the Nordics provides end-to-end expertise and support.