2014 global risk survey


¿Qué valor tiene la reputación de su compañía? Más de 300 ejecutivos de negocios de todo el mundo dicen que la reputación de una compañía es un activo inestimable que debería ser protegido como si fuera asunto de vida y muerte, porque eso es desde una perspectiva de carrera y negocio.

Deloitte's new survey report examines how companies view and manage reputational threats and opportunities, featuring in-depth, insightful interviews with executives from leading global companies.

Explore the survey results to understand:

  • What risks are the primary drivers of reputation risk – and how prepared
    companies are to deal with them
  • Who are the most important stakeholders for managing reputation risk
  • How companies are both overconfident and underconfident about reputation risk
  • Where companies are focusing their efforts – today and in the future

Download the survey report

Explore survey data specific to your organization

The interactive Reputation@Risk survey tool was designed with you in mind. It gives you the option to filter the global survey data by industry and region. Is your reputation at risk? Take the built-in R@R quiz and see how you stack up against those companies around the world who participated in our study. It takes about 60 seconds, is totally anonymous, and the results are generated instantly.

Enter the interactive Reputation@Risk survey tool 

Key findings infographic

About the survey

The findings in this report are based on a global survey conducted in the spring of 2014 by Forbes Insights, on behalf of Deloitte. It includes insights from more than 300 respondents from the Americas (34 percent), Europe/Middle East/Africa (EMEA) (33 percent), and Asia Pacific (33 percent). Nearly all respondents were C-Level executives (126), board members (13), or specialized risk executives (169). Surveyed companies came from all five major industry sectors (financial services (FS), consumer/industrial products (C&IP), technology/media/telecommunications (TMT), life sciences/health care (LS&HC), and energy/resources (E&R)).

Additional detailed insights were obtained from personal interviews with executives from eight leading companies, with a balanced mix of representation from major industries and global regions.


Reputation@Risk survey video

¿Le pareció útil este contenido?