Redefining the CMO
Is is time?
In the three decades since earning a place in the C-suite, marketing has changed fundamentally. Is it time to redefine the CMO role?
Cognitive technologies: A technical primer
A technical primer
Cognitive technologies offer advantages that are real and diverse, extending well beyond traditional applications like process automation. As the cognitive story evolves in the years ahead, the benefits that ensue may become ever richer in their variability.