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The 17 most ‘purposeful’ companies in Europe

Radley Yeldar has launched the 2016 Fit for Purpose index, ranking the world’s most socially, environmentally and economically purposeful companies.

The Fit For Purpose Index assesses each company across four criteria: purpose and story, communication, performance, and behaviours.

The overall trend that surfaced in this year’s index was collaborative thinking; the top purposeful brands are collaborating with stakeholders and partners within and outside the company to embed purpose in authentic and meaningful ways.

The report is Europe’s only extensive review of brand purpose and measures how well brands are putting purpose into practice. Out of the top 100 companies ranked, 83 percent demonstrated some type of collaboration, with nearly half demonstrating robust collaboration overall and 70 percent of the top 20 engaging in a long-term partnership related to their purpose.
 

The Top 17 2016 Fit For Purpose rankers include:

  1. Unilever (89.3 percent)
  2. Lloyd’s Banking Group (87.7)
  3. Philips (85.9)
  4. British Land (79)
  5. Novo Nordisk (78.2)
  6. Pearson (77.8)
  7. Reckitt Benckiser (77.3)
  8. Nestlé (75.6)
  9. Pfizer (73.1)
  10. GSK (71.3)
  11. Syngenta (70.4)
  12. BT (70)
  13. AstraZeneca (69.6)
  14. GE (69.5)
  15. Marks and Spencer (69.4)
  16. BASF (69.3)
  17. Deloitte (68.3)
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