Imagine a world with no physical stores, only Amazons and Alibabas. Imagine the birth of the first ever physical store in this reality. How would you design it?
The store is not dead, but its purpose has shifted from service to experience. From one channel to omnichannel. From physical or digital, to phygital - are you ready for the connected store?
When most people think of connected stores, they imagine interactive screens, smart mirrors and adaptive displays. Interestingly, people are rarely using them, because even though they look nice, these objects don’t always address people’s needs. Do not make this mistake and install technology that customers don’t care about. The in-store revolution must be driven by data about customers needs.
Learn more about how to capture the right data:
Download Connected Stores