Deloitte Media Consumer Survey 2014
The digital divide
The 'Media Consumer' is almost unrecognisable compared to eight years ago. They are media addicts: resulting in disruption to the TV industry, social media as an entertainment medium, the rise of streaming vs. radio, the new casual gamer and an obsession with technology.
This year marks the eighth annual Deloitte Media Consumer Survey, presenting our view on the major trends that are impacting the media landscape and how the UK population ‘consumes’ media. For the first time, we have written the survey to be focussed on the UK market and the challenges and trends organisations in the technology, media and telecoms industry face.