Deloitte Global Mobile Consumer Survey 2019: The Nordic cut
Welcome to our third annual edition of Global Mobile Consumer Survey – The Nordic Cut: the report where Deloitte’s Nordic TMT experts zoom in on the digital trends of mobile consumers in Sweden, Norway, Denmark and Finland.
As in previous years, the smartphone is an indispensable part of people’s lives, with 92 per cent of Nordic consumers having access to a smartphone in 2019.
This year’s report also dives into the booming trend of gaming - a market which generated somewhere close to €126.3 billion in revenue last year.
Another finding from the report shows that the young generation is gradually abandoning Facebook. Trending now are personal blogs on Snapchat and YouTube, and Instagram is still a highly preferred media for keeping the social network up to date with instant moments from daily life.
In other words: the smartphone makes it possible for Nordic consumers to stay connected and stay updated, and few people question a smartphone’s usefulness. However, this 24/7 accessibility comes with a price. More than half of the respondents in our survey report experiencing negative side effects from using their smartphone.
We hope that you find the insights interesting.