Insight Driven Organisation


Insight Driven Organisation

November 2021

Data and analytics are helping re-imagine the post-pandemic world, Artificial Intelligence capabilities are scaling, and more in our third Insight Driven Organisation Survey.

Looking forward – IDO Survey 2021/22

Now that the why behind analytics has been established, organisations want to know how they can get more insights, better insights, faster insights. This is underpinned by a whole host of technical, organisational, and strategic transformations and difficulties. In the previous survey, our respondents highlighted the top three challenges as being data management, implementation of analytics, and industrialising analytical processes. How to overcome such challenges ‘at scale’ has become one of the main objectives that we aim to address in this year’s edition of the IDO Survey.

The results of the IDO Survey 2021 will be published in the beginning of 2022 and we will share a copy of the aggregated report with all participants.

If you want to participate in the IDO Survey 2021 and you haven’t received the survey invitation, please contact Jaakko Mattila ( or Jouni Alin (

Overview of the Global IDO Survey 2020/2021

We are pleased to present the results of our third IDO Survey. It represents two major shifts: our results being global, with responses across geographies spanning Asia, the Middle East, Europe, and North America, and a focus on not just data and analytics, but also AI capabilities. Combined with a year that has changed the world faster and in different ways than ever before, we wanted to understand how our respondents had felt the shift in their data, analytics, and AI capabilities. Did their analytical projects and budgets reduce in priority? How are they able to use analysis and data-driven insights to respond to the challenges of the pandemic? What are their biggest barriers?

Looking ahead

This year, many of our respondents have developed great confidence in their data and analytical foundations. Their ‘next step’ is around AI, automation, and successful communication of the impact of their well-established and long-running analytical processes and projects. Understanding the barriers and challenges currently in place in these areas, grasping the opportunities they offer, and recognising the risks — these are what will determine the future of not just analytics and AI functions, but often organisations as a whole. Adanced analytics and AI have massively accelerated the ability to identify patterns in data, and draw deep insights from those patterns.

This is combined with the rapid and widespread external disruption over the past year, which has been unnerving for most organisations - even those founded on disruption and change. Digital, data and exponential AI technologies have threatened the status quo, but do also offer the best opportunities to respond to these changes underway. Responding to disruption doesn’t have to involve a ‘big bang’ or all-encompassing solution. Instead, some of the most successful organisations are those who have embedded a culture of innovation, insight and dynamism in their operations.

The Finnish Public Sector

Deloitte and the State Treasury have investigated the situation of information management in the Finnish public organizations. The survey was conducted in the autumn of 2020 and was answered by a total of 126 people from 79 different public administration organizations.

According to the survey, public sector organizations are increasingly using data to support decision-making, but only a small proportion are fully data-driven. Even though technology already exists, changing people’s habits takes time. Nearly half (44%) of those surveyed say there is no single or visible leader in their organization with knowledge in the area of ​​management and analytics. In addition, data-driven decision-making strongly supports the achievement of organizations' goals.

Please read more about the Finnish survey here and download the report. You can also watch the webinar recording below.

Jouni Alin

+358 (0)50 9100 911

Jaakko Mattila

Jaakko Mattila

+358 (0)50 487 8543


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