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"What we become depends on what we read after all of the professors have finished with us. The greatest university of all is a collection of books." — Thomas Carlyle

Step into a typical bookstore and you'll see hundreds of business books for sale, many of them trumpeting the latest elixir for your corporate ailments. Not here. The books to which Deloitte contributes are full of the same practical and insightful guidance our member firms deliver to clients every day.

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  • Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers
    By Brian Resnick and Carlos Martinez Onaindia
  • Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers is a comprehensive brand manual, providing a framework for creating and implementing a global brand platform. It uses the lessons –and secrets– of Deloitte, the world's largest professional services firm, to help other business-to-business operations deliver an optimal brand experience.
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Designing B2B Brands
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