Jonathan R. Copulsky

Jonathan R. Copulsky has worked at the intersection of brand, marketing, and technology for over 35 years. He currently teaches marketing at Northwestern University, where he is also a member of the advisory board for Northwestern’s Spiegel Research Center. Copulsky previously served as a principal and CMO with Deloitte Consulting LLP. His previous books include a critically acclaimed primer on brand risk, Brand Resilience.