Rising vaccinations have US consumers feeling less anxious about the pandemic and more willing to take a flight, stay in a hotel, and return to the office.
Key insights about US consumers from Deloitte’s State of the Consumer Tracker
- Consumers’ anxieties have gone down as the pace of vaccinations rises. In Deloitte’s latest survey, only 26% of respondents stated they were more anxious during the survey week than the week before, the lowest figure since the survey began in April 2020. Consumers’ concerns about their well-being and that of their family have also declined (figure 1).
- Worries about COVID-19 have declined steadily this year, but anxiety about finances and jobs has risen (figure 2). About 49% of respondents attribute their anxiety to financial stress and 35% to their employment situation.
- With fears about the virus starting to ease, consumers seem more willing to travel. The shares of respondents willing to take a flight or stay in a hotel have gone up sharply compared to the end of 2020 (figure 3). This may aid sectors such as travel and hospitality, which the pandemic hit hard. And as more people feel safe to head back to work or for meals (figure 4), the economy will likely accelerate.