How Women (And The Men Who Think Like Them) Will Rule the Future

Which are the most important business benefits connected with new leadership and which competencies help leaders to meet new expectations on ever more demanding market?

‘If you care about leadership, creativity, and the world of tomorrow, you must read this book.’
—Arianna Huffington, president and editor-in-chief, The Huffington Post

The publication analyse the New Leadership Competency Model based on complex survey conducted in thirteen nations: Brazil, Chile, Canada, China, Japan, France, Germany, India, Indonesia, Mexico, South Korea, United Kingdom and USA and among 64,000 people.

The results shows that two thirds feel the world would be a better place if men thought more like women. People seek more expressive leaders who share feelings more openly and honestly, and have patience and reason to break gridlock.

What does it mean for business? This marks a global trend away from the winner-takes-all, masculine approach to getting things done. New managing era is coming. The era where the traits as selflessness, collaboration, empathy and emotiveness (seen as femine) are more important than aggression, independence and pride (seen as masculine).

The skills of The Athena Doctrine are crucial to improve business bottom line and lead to greater innovation and sustainability over time. The role of competencies developed by women in natural way is increasing and now women will teach men how to use them in business environment.

John Gerzema is New York Times Best Selling author, social strategist and leadership consultant.

He is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new trends and demands. An author, speaker and consultant, his books have appeared on the best seller lists of the New York Times, Wall Street Journal, USA Today, Fast Company, The Washington Post and Bloomberg Business Week and The Week Magazine. His management articles were chosen among Strategy & Business “Best of the decade”. A sought-after analyst on leadership, marketing and consumer insights, John’s ‘Trend Watcher’ column for Inc.   

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