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Hidden Cities

The next generation of retail markets

Retail, like all businesses, follows the money - and in emerging markets the money will be in urban centers.

Which cities in developing economies could be the most promising opportunities for retailers?

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Emerging markets with more than one big city can often be described as a group of separate regional economies, rather than a truly national, integrated economy. And each of these "micro economies" requires a different approach.

Hidden Cities: the next generation of retail markets
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