Disrupting the Canadian insurance market with digital

Economical Insurance took an understanding of shifting customer expectations to expand into a multi-channel business with the creation of a separate, digital direct insurance brand that delivers the products and experiences Canadian consumers are demanding.



Since its launch, Sonnet has received international accolades for its innovation, marketing, and technology. Most importantly, customers have reacted to the simplification of insurance and the easy purchase process. Sonnet has more positive Facebook reviews than any other insurer in Canada, and above average customer satisfaction scores for the financial services industry. On the business side, the way Sonnet’s product, pricing, and analytical capabilities have been created will give it flexibility to adapt to changing customer expectations, allowing it to lead the Canadian market into the future. Deloitte helped Economical Insurance expand their market share through a digital solution with a focus on the customer that will set the bar for the direct insurance experience in Canada.

Tech-tonic shifts are happening now. Work with a team of experts who help financial services firms adapt to, and take advantage of, technological change.

Key contacts

Richard Widdas

Partner and Global Financial Services Consulting leader
Learn more

Scott Nicholass

Partner and Global Financial Services Consulting Technology leader
Learn more

Lauren Schmidt

Director and Global Financial Services Consulting Chief of Staff
Learn more