Disrupting the Canadian insurance market with digital
Since its launch, Sonnet has received international accolades for its innovation, marketing, and technology. Most importantly, customers have reacted to the simplification of insurance and the easy purchase process. Sonnet has more positive Facebook reviews than any other insurer in Canada, and above average customer satisfaction scores for the financial services industry. On the business side, the way Sonnet’s product, pricing, and analytical capabilities have been created will give it flexibility to adapt to changing customer expectations, allowing it to lead the Canadian market into the future. Deloitte helped Economical Insurance expand their market share through a digital solution with a focus on the customer that will set the bar for the direct insurance experience in Canada.