Geoff Tuff

Principal | Deloitte Consulting LLP

Geoff Tuff

200 Berkeley Street

10th Floor



United States


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Geoff is a principal of Deloitte Consulting LLP and holds various leadership positions across its Sustainability, Innovation, and Strategy practices. In the past, he led Doblin, the firm’s innovation practice, and was a senior partner at Monitor Group, serving as a member of its global Board of Directors before the company was acquired by Deloitte. He has been with some form of Monitor for close to 30 years.

Geoff’s work centers on helping clients transform their businesses to grow and compete in nontraditional ways. Over the course of his career, Geoff has worked in virtually every industry and he uses his breadth and diversity of experience to bring novel insights about how things might operate to clients stuck in industry conventional wisdom. Geoff is valued for his integrative approach to solving problems; he combines deep analytic and strategic expertise with a natural orientation toward approaches embodied in design thinking.

A widely sought-after speaker and writer on the topic of growth through innovation, Geoff has written for a variety of outlets, including Harvard Business Review. Geoff is co-author of the national bestseller Detonate: Why–and How–Corporations need to Blow up Best Practices (and Bring a Beginner’s Mind) to Survive (Wiley 2018) and of Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws (Wiley 2021). He holds degrees from Dartmouth College and Harvard Business School.

Geoff Tuff