Deloitte named world's most valuable professional services brand

According to the report, the Deloitte brand is now worth USD29.6 billion, more than any other firm in the professional services sector. It now ranks as the world's 46th most valuable brand, up from 57th in 201

"It is a tremendous honor to be recognised by Brand Finance as the strongest and most valuable professional services brand," says Punit Renjen, Deloitte Global CEO.  "Over the past few years, we took a disciplined approach to building a more consistent and differentiated global brand. Today, people recognise Deloitte as an organisation that serves clients with distinction, upholds the public trust, takes care of our people, and gives back to our communities."

The brand value rankings are determined by measuring brand strength, then factoring in metrics including the importance of the brand to purchasing decisions and brand-specific present and future revenues. 

The report also names Deloitte the world's 3rd strongest brand overall. This ranking is based on Deloitte's marketing investment, stakeholder equity and how these impact business performance. Deloitte achieved outstanding performance in the five metrics Brand Finance uses to assess stakeholder equity: awareness, familiarity, consideration, preference and loyalty. 

This brand achievement exemplifies Deloitte's purpose of making an impact that matters to our clients, people and society. At Deloitte Greece, we embrace a high value, high touch, high tech talent strategy and a culture of courage, innovation, inclusion, wellbeing and integrity. We are committed to using our professional skills to help our clients, people and society succeed in the Industry 4.0 era as we Think. Create. Do.