Deloitte named world's most valuable professional services brand
Deloitte has been named the most valuable professional services brand—and the world's third strongest brand overall—by Brand Finance in its 2019 Global 500 report.
According to the report, the Deloitte brand is now worth USD29.6 billion, more than any other firm in the professional services sector. It now ranks as the world's 46th most valuable brand, up from 57th in 201
"It is a tremendous honor to be recognised by Brand Finance as the strongest and most valuable professional services brand," says Punit Renjen, Deloitte Global CEO. "Over the past few years, we took a disciplined approach to building a more consistent and differentiated global brand. Today, people recognise Deloitte as an organisation that serves clients with distinction, upholds the public trust, takes care of our people, and gives back to our communities."
The brand value rankings are determined by measuring brand strength, then factoring in metrics including the importance of the brand to purchasing decisions and brand-specific present and future revenues.
The report also names Deloitte the world's 3rd strongest brand overall. This ranking is based on Deloitte's marketing investment, stakeholder equity and how these impact business performance. Deloitte achieved outstanding performance in the five metrics Brand Finance uses to assess stakeholder equity: awareness, familiarity, consideration, preference and loyalty.
This brand achievement exemplifies Deloitte's purpose of making an impact that matters to our clients, people and society. At Deloitte Greece, we embrace a high value, high touch, high tech talent strategy and a culture of courage, innovation, inclusion, wellbeing and integrity. We are committed to using our professional skills to help our clients, people and society succeed in the Industry 4.0 era as we Think. Create. Do.
About Deloitte
“Deloitte,” “us,” “we” and “our” refer to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities (collectively, the “Deloitte organization”). DTTL (also referred to as “Deloitte Global”) and each of its member firms and related entities are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL member firm and related entity is liable only for its own acts and omissions, and not those of each other. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more.
Deloitte provides industry-leading audit and assurance, tax and legal, consulting, financial advisory, and risk advisory services to nearly 90% of the Fortune Global 500® and thousands of private companies. Our professionals deliver measurable and lasting results that help reinforce public trust in capital markets, enable clients to transform and thrive, and lead the way toward a stronger economy, a more equitable society and a sustainable world. Building on its 175-plus year history, Deloitte spans more than 150 countries and territories. Learn how Deloitte’s approximately 415,000 people worldwide make an impact that matters at www.deloitte.com.
Press contact(s):
Maria Ziouvelou
Chief Marketing Officer & CSR Leader
Kelly Koufopoulou
Senior Manager
Brand & Communications