Deloitte Xmas Survey 2015

Deloitte Xmas Survey 2015

Deloitte Greece launches for the sixth consecutive year the local report of the Xmas Survey 2015 in which 14 European countries participated. More than 500 Greek consumers responded to the survey revealing their Christmas budget allocation, informing us how they use different purchase channels and also, identifying the main areas which retailers should address in order to improve shopping experience.

Some key findings from the report include:

• The Greek consumers expressing pessimism are increasing, 82% responded they are pessimistic about our country’s economy and 12% expect their spending power to improve in 2016.
• 91% of Greek consumers use online shops without physical stores to search for products.
• The most desired gift is money by 57% of consumers in Greece whereas the most offered gift is books (56% of Greek consumers).
• Smartphones have already been used as a purchase channel by 40% of the Greek consumers.

To view the infographic please click here