Best practice compliance guidelines for using & managing cookies
SEV- Hellenic Federation of Enterprises and KBVL Law Firm, Member of Deloitte Legal Network, released a practical compliance guide for enhancing digital relationships and strengthening the online presence of enterprises.
During the past years, the digital industry has intensified the use of user tracking technologies, including cookies, not only in digital interactions and transactions, but also in new technological trends, such as mobile applications. The importance of privacy on the Internet and the need to implement information and consent formulas that comply with the requirements of transparency and user control is vital. The European Union has taken certain measures to deal with cookies and has put into force specific European legislation with which EU enterprises should comply. Organizations are asked to follow the European legal framework, while Data Protection Authorities have also intensified their ex officio investigating and punitive actions on improper cookies use.