Patient engagement strategies in a digital environment: Life sciences companies respond to changing patient expectations
In a shifting health care landscape, patients are demanding care and solutions that are coordinated, convenient, customized, and accessible. In response, nontraditional players—pharma companies in particular—are coming forward to address these emerging expectations and establish their brands for patient engagement services.
Devices and diseases
Data plays a crucial role in delivering timely and effective medical care, and the Internet of Things can play a crucial role in creating and capturing that information. In this evolving landscape, how can medtech organizations position themselves to contribute to, and benefit from, the transformation of the health care space portended by the rise of the IoT?